Originally Published May 27, 2016
By: Amy Cooper, Detroit Ginger
There's one thing that's been a an annual irritation in the experience of Movement (or DEMF) as long as we can remember: The Set Schedule. Years of time has gone by, whether looking at it on a paper schedule from the program, to looking at it on our Smartphones, neither of which are all that effective in making sure you won't miss an act.
Assembly Line Technologies, headed by Eric Busch and Nic Boileau have now come to our rescue on this, in a form of their own web based app, called Set Tim.es. Being that both are self explained "lovers of electronic music, hobbyist DJs," the pair wanted to make a convenient way to assist concert goers for this year's festival.
Their company stems from AtDetroit, which "created some of the first web presences for major local brands in the mid-1990s, and later fostered constructive discussion on Detroit issues and culture with the award-winning DetroitYES Forums and the motown-centric Soulful Detroit, which continue today."
He and Boileau started the new outfit under Assembly Line Technologies to better provide services to a broader target market, which include "building websites and apps, implementing online marketing strategies, and generally simplifying the online portion of businesses both local and abroad"
So, with all that talent and expertise, why put all that work in if they aren't the "official" app for Paxahau? Boileau explains that while attending the festival every year since the 2000's, the chaos of the festival every year was hard to follow on a set schedule, whether it be in a homemade spreadsheet, or the program that was printed, especially with the multiple stages and staggered set times.
Boileau shares the basis of moving forward with the idea of an interface, initially just for themselves. "Faced with a couple of hours of free time and the *unthinkable peril* of either getting lost in a complicated mobile app, or trying to navigate the atlas-like printed schedule, we built out the SetTim.es interface. It was initially (selfishly?) a product of personal necessity for us and our friends that ended up getting a lot of positive feedback from tertiary acquaintances."
The pair did reach out to contacts at Paxahau to offer the app to their service, but another company had already been signed to the task. Comparing the previous apps in the past, and what Assembly Line has to offer, it's easy to see which comes out as the most user friendly (i.e. their web-based app).
Their website explains why the web-based app is set up with concert goers in mind, saying the following:
"Users can swipe between stages/locations to see a consistent chronological listing of performances; a scrolling indicator even helps to highlight which events are currently in progress. Users can even customize their experience with intuitive features such as double tapping on a performer to highlight them as a personal favorite. Most importantly, the interface is completely web accessible so that patrons do not have to be bothered with downloading an application via an overburdened cell network; Assembly Line Technologies made a point to develop a low-weight webpage that is both effective and quick to load."
"We understand that a large part of electronic music is run by individuals and small businesses, and are more than happy to support artists, production companies, and the music technology industry with their growing technology needs," explains Busch, which is why a lot of ALT's projects noticeably seem geared toward the genre.
As always, we love to ask the people we connect with in Detroit about how they feel about the city's revitalization, and what Detroit means to them, and Busch puts it simply as the following:
"It’s true that Detroit is seeing lots of investment from local and global sources, and in the wake of the largest municipal bankruptcy in history, plenty of media attention. We’re starting to see small businesses in the hospitality and tech industries succeed and receive accolades for doing so. Interest in real estate hasn’t been higher in the city since the late 90's. Whether this can be heralded as a sea change for the city, or as just another wave of investment depends on how private industry, public policy, and education can orient themselves to create long term solutions to the myriad issues facing the city’s infrastructure, populace, and economy.
I call Detroit home, and I am ecstatic over the changes that I see on a daily basis, but also see situations that could be done differently to help make long term viability a reality for Detroit, rather than having a focus on making a quick buck in response to the current wave of investment and media attention."
To use the App, click the following button here, and check out Assembly Line Technologies website for more information, as well as the type of services they offer!