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ACRONYM x PRTY CREW COLLECTIVE

ACRONYM x PRTY CREW COLLECTIVE

In Detroit, we find that a lot of photoshoots for clothing lines are very cut and dry. Collect merch, shoot merch, put out photos. Well, here's the thing: PRTY Crew Collective isn't just a lifestyle brand - it is a belief in fun, gnarly parties, and all around good times. So, instead of just shooting one by one of each shirt, hat, and more, we decided to do what we do best to capture the actual essence of PRTY Crew... Which was PARTY. 

With the permission of The Old Miami in Detroit, MI, we took over the bar with 8 models ( 4 girls, 4 guys ) as well as including one of the brand owners, Mike Moore into the mix to create a one-of-a-kind photoshoot. This was a new approach coming from ACRONYM, as a full scale, multiple model shoot had never been done before, and it took shifting of talent, collaborating on the fly, and using some spontaneous creativity to make the shoot happen. 

Having Mike on set, we were able to make clothing alterations as needed, which gave the models one of a kind looks, including making the t-shirts cut offs and crop tops, as well as making hats and vests on the fly with PRTY branded patches. Once the shoot was underway, video was taken to capture the essence of the shoot as a promo reel to the song "Hang With The Devil" by Detroit band Wilson, which became the anthem of the PRTY after the video was edited and released. 

View the look book and promo video below:

 

EXTRA SPECIAL THANKS TO: 


CONTACT INFO FOR
PRTY CREW COLLECTIVE


LACTOSE | PURIENT

Pre-Fergie "M.I.L.F. $," Suicide Girl Hopeful Purient (AKA Carrie Richards) and ACRONYM took to the streets to do a mini-session with a custom made bodysuit for PRTY Crew Collective. Mike Moore created the suit himself, so we were able to do this specific shoot, and it turned out to not only be pretty killer, but also turn some heads in Detroit... Of course. 


PUBLIC MENTIONS | FEATURES

HIP IN DETROIT |  PODCAST # 1
MIKE MOORE OF PRTY CREW COLLECTIVE

Sadie from Hip In Detroit specifically calls out Amy Cooper by name - and then Mike elaborates on what he loves about working with ACRONYM as far as ideas that we collectively create together, and specifically talks about the shoot we had with Sucide Girl Hopeful Purient (Carrie Richards). Listen to the full podcast that also features Mike talking about Ironclad Tattoo, and Matt Dalton from Dirt Fest by following this link: bit.ly/2agQ8Rn


MORE PRTY

Model:
Brandy Stanton (Featuring Nate Qualls)


Model:
Jacquelynn Micciche


Model:
Hillary Ilyssa

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BEHIND THE SCENES


A photo posted by PRTY (@prtycrewcollective) on