ACRONYM x BLONDE

From The Blonde Collective:
"I don't want to do what we've always seen before." This was the quote that started the partnership between The Blonde Collective (aka Blonde.) and ACRONYM. The coffee shop meeting was a chance for two people who love the city of Detroit to come together, and build something that would spotlight the city as much as it did the models. Brad Hicks (founder of Blonde.) and Amy Cooper (owner of ACRONYM) knew little about each other before the meeting. Yet, they had an affinity for each other's creative work. After an hour of brainstorming and discussion, it was decided that this collaboration had to happen. Less than a month later, we are happy to launch our new lookbook, curated by ACRONYM. 

ACRONYM is a print and digital media fusion with an emphasis on creative expression. Using Photography and Design, ACRONYM displays the good vibes in Detroit and it's surrounding positive uprising. For this collaboration, ACRONYM took the technique of Brand Ambassadors to a new level, tapping local talent from the area to show of the unique, Detroit based clothing line. Using Detroit as a backdrop for the shoot was a perfect way to show the inspiration of the city with the clothing, rather than shooting entirely in a studio."

Special Thanks:
Lauren Walker (Le Muse - Model)
Josh D. Hope (S.E. Photography)
John Versace (@EtherDetroit)
Patty Savard (@PSAVAGE_Official)
Travis Niemi, Musician
Andrea Ghita (@GhitaSistersDET)
Alyssa Olson